Unwasted Limited is a fast-growing waste fibre technology company focused on large scale green manufacturing with significant potential to advance decarbonisation of the global construction sector and its progress to net-zero.
Founded in 2018 in the UK, the company has developed a patented process to transform waste packaging and textiles into high performance construction materials that can be recycled indefinitely in a true circular economy business model.
Its customers are major European manufacturers of furniture, doors, flooring, kitchens, and interior wall panels that are striving to meet new European legislation on waste reduction, end of life recycling of products they make, and carbon emissions.
The company operates from its pilot manufacturing and R&D facility in Deeside, north Wales, and is building a large scale plant in Skive, Denmark, to commercialise its first product Neverwaste™, a high specification waste fibre panel board.
Unwasted CEO Rod Fountain and GreenLab CEO Christopher Sorensen sign the lease for the first Regenerator factory in Skive, Denmark
Unwasted is the result of a 20-year journey by entrepreneurs Rod and Mary Fountain, who started a furniture dealership from scratch in 2003 with £12,000 from their savings. They built a thriving business selling top end furniture from Europe’s leading manufacturers to mutli-nationals and public sector clients. But by 2007 some of their biggest customers started to demand greater sustainability in the products they were buying. After six months intensive research and soul-searching the couple concluded the products they were selling were not going to meet the standards required by the rapidly emerging circular economy and they decided to sell their business to focus on finding more sustainable suppliers. They did not expect the challenge to be quite so hard and costly. In total nearly £10m has been spent on R&D, product design, manufacture, sales and marketing to establish the conditions enabling Unwasted to emerge and prosper.
A former business journalist turned life-long entrepreneur who has built successful businesses in publishing, commercial furniture and waste upcycling and held senior management roles in professional football and disaster recovery.
A Chartered Certified Accountant with deep experience in sectors including engineering, services, industrial, and retail working in board level financial roles with a strong commercial bias. He has worked in the UK, Ireland and the Middle East and on projects in the US and Australia.
Entrepreneur with 45 years experience in the European construction industry. Leads the Danish investor group. Founder and partner of construction company BGB A/S and director of investment fund BG Invest A/S.
A chemical engineering graduate from UCL with 40 years experience in the paper industry with multi-nationals including many years in stock preparation, system design, plant optimisation, fibre innovation, development and testing.
A graduate of Leicester University with 27 years experience of sales at C-suite level in publishing, video-conferencing, furniture and waste upcycling.
Mechanical engineer with extensive industrial management experience in demanding heavy industrial technologies. Former head of mechanical engineering at Kronospan, UK.
Chairman, Timber Development UK, and former MD of James Latham Plc, a career spent working in the timber importation, distribution and manufacturing business in the UK and overseas.
Corporate affairs leader with more than 20 years’ experience across finance, defence, life-sciences, consumer products and media, with global listed organisations undergoing transformation. Former head of communications at AstraZeneca.
Patent attorney, European trademark attorney and CEO of European innovation and IP strategy firm Basck, he is a specialist in IP commercialisation and has a degree in mechanical engineering.
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